WayOfGoingToMarket.
How a brand gets buyers, held as rows and never as code
Figure 1WayOfGoingToMarketspecified
- kind
- row
- scope
- platform
- key
- its name
- store
- postgres
- family
- market
Fields#
| field | type | required | note |
|---|---|---|---|
name | text | yes | |
where_the_wanting_is | text | yes | |
who_is_sold_to | text | yes | |
who_never_buys_and_still_matters | RoleAroundADecision | yes | |
connection_kinds | KindOfConnection | yes | |
ladder | id | yes | |
plays | [id] | yes | |
what_is_counted | KindOfMeasure | yes | |
kinds_of_action | KindOfAction | yes |
Routes that use it#
No route takes or returns WayOfGoingToMarket directly. The record holds it, and the objects that point at it reach it.