---
title: "WayOfGoingToMarket"
description: "how a brand gets buyers, held as rows and never as code"
section: concepts
address: /concepts/wayofgoingtomarket
contract: 0476e35e6e275db5
---

# WayOfGoingToMarket

how a brand gets buyers, held as rows and never as code

[figure: WayOfGoingToMarket is a row at platform scope. The drawing shows its fields and the objects that they point at.]

| property | value |
|---|---|
| kind | row |
| scope | platform |
| key | its name |
| store | postgres |
| family | market |



## Fields


| field | type | required | note |
|---|---|---|---|
| `name` | `text` | yes |  |
| `where_the_wanting_is` | `text` | yes |  |
| `who_is_sold_to` | `text` | yes |  |
| `who_never_buys_and_still_matters` | [RoleAroundADecision](/concepts/rolearoundadecision) | yes |  |
| `connection_kinds` | [KindOfConnection](/concepts/kindofconnection) | yes |  |
| `ladder` | `id` | yes |  |
| `plays` | `[id]` | yes |  |
| `what_is_counted` | [KindOfMeasure](/concepts/kindofmeasure) | yes |  |
| `kinds_of_action` | [KindOfAction](/concepts/kindofaction) | yes |  |



## Routes that use it
No route takes or returns WayOfGoingToMarket directly. The record holds it, and the objects that point at it reach it.