Docs / The model / Strategy

Strategy.

A strategy under a brand, or under several that share an owning company

Figure 1Strategyspecified

Strategy is a definition at strategy scope. The drawing shows its fields and the objects that they point at.

Fields#

field	type	required	note
`name`	`text`	yes
`brands`	`[id]`	yes
`goals`	`[id]`	yes
`plays`	`[id]`	yes
`monitors`	`[id]`	yes
`moves`	`[id]`	yes
`budget`	Budget	yes
`people`	RoleHeld	yes
`grants`	`[id]`	yes
`memory`	`[id]`	yes
`tasks`	`[id]`	yes
`window`	Window	yes
`standing`	`bool`	yes	the brand’s standing strategy
`life`	`one of drafted \| simulated \| rolled out in part \| running \| paused \| ended`	yes	the strategy’s place in its life, moved only by the rules of the model’s section 10.2; the standing strategy is born running
`version`	`count`	yes	a change to the graph while it runs is a new version; running moves finish under the version that proposed them
`game`	Game	yes	the game it plays, read from the brand’s way of going to market and its vertical when drafted
`graph`	GraphEdge	yes	the edges between its plays; a play with no edge into it starts on its own trigger
`simulations`	`[id]`	yes	every simulation it was laid on the twin for, the last one the frame N-13 shows
`origin`	`id`	no	the ended strategy this one started from
`policy`	Policy	yes	the policy that chooses among its ready arms