---
title: "Strategy"
description: "a strategy under a brand, or under several that share an owning company"
section: concepts
address: /concepts/strategy
contract: 0476e35e6e275db5
---

# Strategy

a strategy under a brand, or under several that share an owning company

[figure: Strategy is a definition at strategy scope. The drawing shows its fields and the objects that they point at.]

| property | value |
|---|---|
| kind | definition |
| scope | strategy |
| key | its id |
| store | postgres |
| family | strategy |



## Fields


| field | type | required | note |
|---|---|---|---|
| `name` | `text` | yes |  |
| `brands` | `[id]` | yes |  |
| `goals` | `[id]` | yes |  |
| `plays` | `[id]` | yes |  |
| `monitors` | `[id]` | yes |  |
| `moves` | `[id]` | yes |  |
| `budget` | [Budget](/concepts/budget) | yes |  |
| `people` | [RoleHeld](/concepts/roleheld) | yes |  |
| `grants` | `[id]` | yes |  |
| `memory` | `[id]` | yes |  |
| `tasks` | `[id]` | yes |  |
| `window` | [Window](/concepts/window) | yes |  |
| `standing` | `bool` | yes | the brand's standing strategy |
| `life` | `one of drafted \| simulated \| rolled out in part \| running \| paused \| ended` | yes | the strategy's place in its life, moved only by the rules of the model's section 10.2; the standing strategy is born running |
| `version` | `count` | yes | a change to the graph while it runs is a new version; running moves finish under the version that proposed them |
| `game` | [Game](/concepts/game) | yes | the game it plays, read from the brand's way of going to market and its vertical when drafted |
| `graph` | [GraphEdge](/concepts/graphedge) | yes | the edges between its plays; a play with no edge into it starts on its own trigger |
| `simulations` | `[id]` | yes | every simulation it was laid on the twin for, the last one the frame N-13 shows |
| `origin` | `id` | no | the ended strategy this one started from |
| `policy` | [Policy](/concepts/policy) | yes | the policy that chooses among its ready arms |



## Routes that use it
- [`/v1/read/strategy`](/reference/read/strategy) returns it
- [`/v1/act/move_strategy`](/reference/act/move_strategy) returns it
- [`/v1/act/strategy`](/reference/act/strategy) returns it