SculptedOffering.
The offering as the search shaped it for one buyer profile: the value drivers it moves, the price position, the positioning against the rivals' claims, and the frame of a sale that priced it
Figure 1SculptedOfferingspecified
- kind
- value
- scope
- none
- key
- none
- store
- none
- family
- market
Fields#
| field | type | required | note |
|---|---|---|---|
offering | id | no | the existing offering, where the search starts from one |
concept | text | yes | the offering in one sentence |
buyer_profile | id | yes | |
value_drivers_moved | KindOfMeasure | yes | |
price_position | Interval | no | where on the rivals’ distribution it sits |
positioning | text | yes | |
against_rivals | [text] | yes | each rival’s claim this answers |
frame | id | no | the sale frame that priced it |
Routes that use it#
No route takes or returns SculptedOffering directly. The record holds it, and the objects that point at it reach it.