SegmentOfAVertical.
The slice of a vertical a brand sells to, with its template
Figure 1SegmentOfAVerticalspecified
- kind
- definition
- scope
- platform
- key
- the vertical and its name
- store
- postgres
- family
- market
Fields#
| field | type | required | note |
|---|---|---|---|
vertical | id | yes | |
name | text | yes | |
what | text | yes | |
evidence_that_makes_an_account_relevant | text | yes | |
people_to_establish_separately | text | yes | |
help_before_a_sale | text | yes | |
template | id | no | |
offering_situation | text | no | what is bought, in the segment’s own words |
decision_problem | text | no | the decision a buyer in it faces |
occupants | {text:text} | no | keyed by a role of the register of roles: who holds each role around the decision in this segment, in words: the payer, the budget holder, the evaluator, the user, the referrer, the rule setter, the community, the supply actor |
chain_change | text | no | what is changing in its chain |
proxies | Proxy | no | the proxies whose memberships make an account relevant to this segment; absent until bound |
eligible | Predicate | no | the population an account must be in before the proxies are read; absent until bound |
Routes that use it#
No route takes or returns SegmentOfAVertical directly. The record holds it, and the objects that point at it reach it.