---
title: "SegmentOfAVertical"
description: "the slice of a vertical a brand sells to, with its template"
section: concepts
address: /concepts/segmentofavertical
contract: 0476e35e6e275db5
---

# SegmentOfAVertical

the slice of a vertical a brand sells to, with its template

[figure: SegmentOfAVertical is a definition at platform scope. The drawing shows its fields and the objects that they point at.]

| property | value |
|---|---|
| kind | definition |
| scope | platform |
| key | the vertical and its name |
| store | postgres |
| family | market |



## Fields


| field | type | required | note |
|---|---|---|---|
| `vertical` | `id` | yes |  |
| `name` | `text` | yes |  |
| `what` | `text` | yes |  |
| `evidence_that_makes_an_account_relevant` | `text` | yes |  |
| `people_to_establish_separately` | `text` | yes |  |
| `help_before_a_sale` | `text` | yes |  |
| `template` | `id` | no |  |
| `offering_situation` | `text` | no | what is bought, in the segment's own words |
| `decision_problem` | `text` | no | the decision a buyer in it faces |
| `occupants` | `{text:text}` | no | keyed by a role of the register of roles: who holds each role around the decision in this segment, in words: the payer, the budget holder, the evaluator, the user, the referrer, the rule setter, the community, the supply actor |
| `chain_change` | `text` | no | what is changing in its chain |
| `proxies` | [Proxy](/concepts/proxy) | no | the proxies whose memberships make an account relevant to this segment; absent until bound |
| `eligible` | [Predicate](/concepts/predicate) | no | the population an account must be in before the proxies are read; absent until bound |



## Routes that use it
No route takes or returns SegmentOfAVertical directly. The record holds it, and the objects that point at it reach it.