BusinessModel.
How one buyer profile earns, and the driver tree that turns that into the return one offering gives it; ready only when the tree reaches its four outputs and every dimension follows
Figure 1BusinessModelspecified
- kind
- definition
- scope
- platform
- key
- its segment or buyer profile, and its version
- store
- postgres
- family
- market
Fields#
| field | type | required | note |
|---|---|---|---|
name | text | yes | |
vertical | id | yes | |
segment | id | no | the segment of the vertical it describes; absent for a model at the buyer profile’s depth |
kind_of_buyer | id | no | |
revenue_model | text | yes | how the kind earns, in the field’s terms: subscription, retainer, project, per seat, usage, transaction take, margin on goods, reimbursement, donations, management fees |
shape | CalculationShape | yes | the calculation shape the model instantiates |
bindings | {text:text} | yes | the shape’s role names bound to this model’s drivers, by name |
tree | DriverNode | yes | the shape’s tree with the bindings applied: the roots, one per output, each a tree over drivers |
outputs | [text] | yes | the four outputs the tree must reach: incremental value, cost, return, payback |
assumptions | Assumption | yes | each disclosed on every page and frame that reads the model |
version | count | yes | |
content_hash | hash | yes | |
state | Readiness | yes | not ready with the node named when the tree fails its check |
original | id | no | the platform’s row a brand’s copy names |
depth | one of full | lighter | yes | the depth of the research behind the model |
adult_rooms | one of left out by default | kept and used | yes | whether a brand under this model reads the rooms marked adult by default. A vertical that draws real signal from those rooms keeps them, and every other vertical leaves them out unless a call opts in. |
note | text | no | how the model was placed when the research’s table did not list its profile |
Routes that use it#
No route takes or returns BusinessModel directly. The record holds it, and the objects that point at it reach it.