Stage.
One of the fixed stages every rung maps to, in a set, the seven buying stages or the router's seven, so ladders join across verticals within a set
Figure 1Stagespecified
- kind
- row
- scope
- platform
- key
- its name
- store
- postgres
- family
- rules_engine
Fields#
| field | type | required | note |
|---|---|---|---|
name | text | yes | fixed rows per set: the seven buying stages from unaware to advocate; the router’s seven from unheard to recommends to peers; the maturity stages of how far a company buys reach |
order | count | yes | |
set | one of buying | routing | maturity | yes | a stage belongs to one set, and a rung maps to a stage of its ladder’s set |
Routes that use it#
No route takes or returns Stage directly. The record holds it, and the objects that point at it reach it.