KindOfMove.
One kind of move a play proposes: what it does, how far its actions reach, how it is read, the class it usually reads, the play families it serves, whether it routes an actor and carries content
Figure 1KindOfMovespecified
- kind
- row
- scope
- platform
- key
- its name
- store
- postgres
- family
- strategy
Fields#
| field | type | required | note |
|---|---|---|---|
name | text | yes | |
does | text | yes | |
reach | text | yes | how far its actions reach, in the words of the kinds of action |
how_read | text | yes | the measure that reads it |
usual_class | PlayClass | yes | |
families | [one of demand engineering | demand capture | channel and partnership | pricing | positioning and proof | offering design | market entry and beachhead | growth in a market | retention and existing customers | competitive | regulatory and payer | education and enablement | sales motion and operations | hedge and portfolio | ecosystem and platform] | yes | the play families it serves |
routes_an_actor | bool | yes | true when the move is carried by a person, a voice or a held identity chosen by propensity |
carries_content | bool | yes | true when the move carries content chosen by propensity |
example | text | yes | from the work by hand |
Routes that use it#
No route takes or returns KindOfMove directly. The record holds it, and the objects that point at it reach it.