KindOfFraming.
A way a sale is framed, a register a person extends by a row: mechanistic, emotional, motivational, social proof, risk and loss, time and urgency, status, curiosity, authority, belonging, reciprocity, scarcity, simplicity, craft, and more
Figure 1KindOfFramingspecified
- kind
- row
- scope
- platform
- key
- its name
- store
- postgres
- family
- strategy
Fields#
| field | type | required | note |
|---|---|---|---|
name | text | yes | |
order | count | yes | |
appeals_to | text | yes | what in the buyer it speaks to |
needs | text | yes | the evidence from the buyer it needs before it is chosen |
Routes that use it#
No route takes or returns KindOfFraming directly. The record holds it, and the objects that point at it reach it.