---
title: "Segment"
description: "a buyer profile narrowed by a place, a size or a channel"
section: concepts
address: /concepts/segment
contract: 0476e35e6e275db5
---

# Segment

a buyer profile narrowed by a place, a size or a channel

[figure: Segment is a definition at brand scope. The drawing shows its fields and the objects that they point at.]

| property | value |
|---|---|
| kind | definition |
| scope | brand |
| key | the kind of buyer narrowed |
| store | postgres |
| family | market |



## Fields


| field | type | required | note |
|---|---|---|---|
| `kind_of_buyer` | `id` | yes |  |
| `place` | `id` | no |  |
| `size` | `text` | no |  |
| `channel` | `id` | no |  |



## Routes that use it
No route takes or returns Segment directly. The record holds it, and the objects that point at it reach it.