---
title: "Outcome"
description: "a condition as marked, by whom and when; measured and never guessed"
section: concepts
address: /concepts/outcome
contract: 0476e35e6e275db5
---

# Outcome

a condition as marked, by whom and when; measured and never guessed

[figure: Outcome is a fact at brand scope. The drawing shows its fields and the objects that they point at.]

| property | value |
|---|---|
| kind | fact |
| scope | brand |
| key | the lead, the condition and the moment |
| store | postgres+lake |
| family | leads |



## Fields


| field | type | required | note |
|---|---|---|---|
| `lead` | `id` | yes |  |
| `condition` | [LeadCondition](/concepts/leadcondition) | yes |  |
| `reason` | `text` | no |  |
| `marked_by` | [Caller](/concepts/caller) | yes |  |



## Routes that use it
- [`/v1/act/mark_lead`](/reference/act/mark_lead) returns it