---
title: "LeadPass"
description: "one pass of the beat that walks signals to leads: every rung of every kind of buyer bound to a brand run over its population, a candidate made or lifted for each entity a rung admits, judged when it holds what the qualifying rung asks, a lead made from a qualified candidate with its temperature, and each lead…"
section: concepts
address: /concepts/leadpass
contract: 0476e35e6e275db5
---

# LeadPass

one pass of the beat that walks signals to leads: every rung of every kind of buyer bound to a brand run over its population, a candidate made or lifted for each entity a rung admits, judged when it holds what the qualifying rung asks, a lead made from a qualified candidate with its temperature, and each lead…

[figure: LeadPass is a work at platform scope. The drawing shows its fields and the objects that they point at.]

| property | value |
|---|---|
| kind | work |
| scope | platform |
| key | the beat's tick |
| store | postgres |
| family | rules_engine |



## Fields


| field | type | required | note |
|---|---|---|---|
| `kinds_of_buyer` | `count` | yes | bound to a brand and ready |
| `rungs_run` | `count` | yes |  |
| `rungs_not_ready` | `count` | yes | a rung whose predicate is not kept, or does not compile |
| `units_read` | `count` | yes |  |
| `candidates_lifted` | `count` | yes | made or moved up a rung |
| `qualified` | `count` | yes |  |
| `not_a_buyer` | `count` | yes |  |
| `leads_made` | `count` | yes |  |
| `delivered` | `count` | yes |  |
| `withheld` | `count` | yes | at the plan's limit, or with no plan |
| `deferred` | `count` | yes | left for the next tick by the beat's budget |
| `tenants_served` | `count` | yes |  |
| `at` | `time` | yes |  |



## Routes that use it
No route takes or returns LeadPass directly. The record holds it, and the objects that point at it reach it.