---
title: "Impact"
description: "a kind of signal: the effect, the play, the tactic, the brand; it changes what happens next"
section: concepts
address: /concepts/impact
contract: 0476e35e6e275db5
---

# Impact

a kind of signal: the effect, the play, the tactic, the brand; it changes what happens next

[figure: Impact is a fact at strategy scope. The drawing shows its fields and the objects that they point at.]

| property | value |
|---|---|
| kind | fact |
| scope | strategy |
| key | the effect |
| store | postgres |
| family | strategy |



## Fields


| field | type | required | note |
|---|---|---|---|
| `effect` | `id` | yes |  |
| `play` | `id` | yes |  |
| `tactic` | [Tactic](/concepts/tactic) | yes |  |
| `brand` | `id` | yes |  |
| `signal` | `id` | yes |  |



## Routes that use it
No route takes or returns Impact directly. The record holds it, and the objects that point at it reach it.