---
title: "Game"
description: "the game a strategy plays in its market, by value chain: the way of going to market, the twin's template, the roles that play, the play families that read alpha there, what is counted, and the dynamics it assumes"
section: concepts
address: /concepts/game
contract: 0476e35e6e275db5
---

# Game

the game a strategy plays in its market, by value chain: the way of going to market, the twin's template, the roles that play, the play families that read alpha there, what is counted, and the dynamics it assumes

[figure: Game is a row at platform scope. The drawing shows its fields and the objects that they point at.]

| property | value |
|---|---|
| kind | row |
| scope | platform |
| key | its name |
| store | postgres |
| family | strategy |



## Fields


| field | type | required | note |
|---|---|---|---|
| `name` | `text` | yes |  |
| `way` | [WayOfGoingToMarket](/concepts/wayofgoingtomarket) | yes |  |
| `template` | [SystemsModelTemplate](/concepts/systemsmodeltemplate) | yes |  |
| `roles` | [RoleAroundADecision](/concepts/rolearoundadecision) | yes | the roles that play |
| `play_families` | `[one of demand engineering \| demand capture \| channel and partnership \| pricing \| positioning and proof \| offering design \| market entry and beachhead \| growth in a market \| retention and existing customers \| competitive \| regulatory and payer \| education and enablement \| sales motion and operations \| hedge and portfolio \| ecosystem and platform]` | yes | the families that read alpha in this game |
| `what_is_counted` | `text` | yes |  |
| `dynamics` | `text` | yes | the loops, delays and limits the game assumes, in the living market's words |
| `crowd` | `one of named players \| a mean field` | yes | whether the parties are named players or a crowd |



## Routes that use it
No route takes or returns Game directly. The record holds it, and the objects that point at it reach it.