---
title: "FitCandidateMarket"
description: "one market the search scored: its unmet demand and its supply from the template's run, its rivals, the plays that would be alpha there and the ones that are table stakes, and its score with the reasons"
section: concepts
address: /concepts/fitcandidatemarket
contract: 0476e35e6e275db5
---

# FitCandidateMarket

one market the search scored: its unmet demand and its supply from the template's run, its rivals, the plays that would be alpha there and the ones that are table stakes, and its score with the reasons

[figure: FitCandidateMarket is a value at none scope. The drawing shows its fields and the objects that they point at.]

| property | value |
|---|---|
| kind | value |
| scope | none |
| key | none |
| store | none |
| family | market |



## Fields


| field | type | required | note |
|---|---|---|---|
| `vertical` | `id` | yes |  |
| `segment` | `id` | no |  |
| `unmet_demand` | [Summary](/concepts/summary) | yes |  |
| `supply` | [Summary](/concepts/summary) | yes |  |
| `rivals` | `count` | yes |  |
| `alpha_plays` | [Tactic](/concepts/tactic) | yes |  |
| `table_stakes` | [Tactic](/concepts/tactic) | yes |  |
| `score` | [Interval](/concepts/interval) | yes |  |
| `reasons` | `[text]` | yes |  |



## Routes that use it
No route takes or returns FitCandidateMarket directly. The record holds it, and the objects that point at it reach it.