---
title: "Candidate"
description: "an entity gathering signals toward the qualifying rung of one kind of buyer"
section: concepts
address: /concepts/candidate
contract: 0476e35e6e275db5
---

# Candidate

an entity gathering signals toward the qualifying rung of one kind of buyer

[figure: Candidate is a work at brand scope. The drawing shows its fields and the objects that they point at.]

| property | value |
|---|---|
| kind | work |
| scope | brand |
| key | the entity, the kind of buyer and the brand |
| store | postgres |
| family | leads |



## Fields


| field | type | required | note |
|---|---|---|---|
| `entity` | `id` | yes |  |
| `kind_of_buyer` | `id` | yes |  |
| `brand` | `id` | yes |  |
| `signals` | `[id]` | yes |  |
| `rung` | `text` | yes | the rung reached |
| `lacks` | `[text]` | yes | what it still lacks |
| `hypothesis` | `id` | no |  |
| `fit` | [FitScore](/concepts/fitscore) | no | the judgement at the qualifying rung, with its interval |
| `criteria` | [CriterionVerdict](/concepts/criterionverdict) | no | each criterion with its probability, its basis and its highlights |



## Routes that use it
No route takes or returns Candidate directly. The record holds it, and the objects that point at it reach it.
