---
title: "BrandTemplate"
description: "a template of one format on one variant: the frames, their CSS from the resolved values, the motifs and elements it carries; derived by rule, and versioned with the system"
section: concepts
address: /concepts/brandtemplate
contract: 0476e35e6e275db5
---

# BrandTemplate

a template of one format on one variant: the frames, their CSS from the resolved values, the motifs and elements it carries; derived by rule, and versioned with the system

[figure: BrandTemplate is a value at none scope. The drawing shows its fields and the objects that they point at.]

| property | value |
|---|---|
| kind | value |
| scope | none |
| key | none |
| store | none |
| family | market |



## Fields


| field | type | required | note |
|---|---|---|---|
| `name` | `text` | yes |  |
| `format` | `one of page \| deck \| infographic \| storyboard \| social \| diagram \| figure \| video` | yes |  |
| `variant` | `text` | yes | the variant it stands on |
| `frames` | [BrandFrame](/concepts/brandframe) | yes |  |
| `css` | `text` | yes | the frames' rules from the resolved values |
| `motif_names` | `[text]` | yes | the traits it expresses |
| `basis` | [Basis](/concepts/basis) | yes |  |
| `from` | `[hash]` | yes |  |



## Routes that use it
No route takes or returns BrandTemplate directly. The record holds it, and the objects that point at it reach it.