---
title: "Brand"
description: "a brand, shared; a tenant's own and a rival are one kind, and the marking is a fact"
section: concepts
address: /concepts/brand
contract: 0476e35e6e275db5
---

# Brand

a brand, shared; a tenant's own and a rival are one kind, and the marking is a fact

[figure: Brand is a entity at shared scope. The drawing shows its fields and the objects that they point at.]

| property | value |
|---|---|
| kind | entity |
| scope | shared |
| key | its owning company and its name |
| store | postgres |
| family | market |



## Fields


| field | type | required | note |
|---|---|---|---|
| `company` | `id` | yes |  |
| `name` | `text` | yes |  |
| `website` | `text` | yes |  |
| `offerings` | `[id]` | yes |  |
| `accounts` | `[id]` | yes |  |
| `voices` | `[id]` | yes |  |
| `places` | `[id]` | yes |  |
| `markets` | `[id]` | yes |  |
| `zone` | `text` | no | the time zone the brand works in |
| `vertical` | `id` | no |  |
| `segment` | `id` | no |  |
| `template_installed` | [InstalledTemplate](/concepts/installedtemplate) | no |  |
| `position` | [Claim](/concepts/claim) | no | a claim, under test until settled |



## Routes that use it
No route takes or returns Brand directly. The record holds it, and the objects that point at it reach it.