---
title: "Benchmark"
description: "a published or platform-derived number for a value driver over a stated population and period, with its interval and the rights its source allows; never read by an estimate without all four"
section: concepts
address: /concepts/benchmark
contract: 0476e35e6e275db5
---

# Benchmark

a published or platform-derived number for a value driver over a stated population and period, with its interval and the rights its source allows; never read by an estimate without all four

[figure: Benchmark is a fact at shared scope. The drawing shows its fields and the objects that they point at.]

| property | value |
|---|---|
| kind | fact |
| scope | shared |
| key | its driver, its population, its period and its source |
| store | lake:ready |
| family | market |



## Fields


| field | type | required | note |
|---|---|---|---|
| `driver` | [KindOfMeasure](/concepts/kindofmeasure) | yes |  |
| `value` | [Interval](/concepts/interval) | yes | the point with its interval at its level; a point alone carries lower and upper equal to it and says so in the basis |
| `population` | [BenchmarkPopulation](/concepts/benchmarkpopulation) | yes |  |
| `period` | [Window](/concepts/window) | yes | the period the number is about |
| `applies_to` | [UnitRef](/concepts/unitref) | yes | the buyer profiles, segments or verticals it applies to |
| `study` | `text` | yes | the study or dataset, as its publisher names it |
| `publisher` | `text` | yes |  |
| `url` | `address` | no |  |
| `terms` | [Rights](/concepts/rights) | yes | what the source allows: quote, redistribute, use in a product, as the rights row states |



## Routes that use it
No route takes or returns Benchmark directly. The record holds it, and the objects that point at it reach it.