---
title: "AudienceMapCell"
description: "the shared subjects, the share, the lift, the window and the negative control, with the size as bounds"
section: concepts
address: /concepts/audiencemapcell
contract: 0476e35e6e275db5
---

# AudienceMapCell

the shared subjects, the share, the lift, the window and the negative control, with the size as bounds

[figure: AudienceMapCell is a view at brand scope. The drawing shows its fields and the objects that they point at.]

| property | value |
|---|---|
| kind | view |
| scope | brand |
| key | two facets or a facet and a community, and the window |
| store | derived |
| family | market |



## Fields


| field | type | required | note |
|---|---|---|---|
| `first` | `id` | yes |  |
| `second` | `id` | yes |  |
| `window` | [Window](/concepts/window) | yes |  |
| `shared` | `count` | no | null when never read |
| `share` | `share` | no |  |
| `lift` | `share` | no |  |
| `control` | `share` | no | must read near one |
| `lower` | `count` | no |  |
| `upper` | `count` | no |  |
| `mode` | `one of present \| to be cultivated \| unknown` | no | the demand mode read from the cell |



## Routes that use it
- [`/v1/read/audience_map`](/reference/read/audience_map) returns it